Play Impossible, an active gaming company, released its first product, Play Impossible Gameball™ which uses the power of smart device technology to provide fun and challenging games to get everyone moving. Among the types of integration of the NFL players into Gameball games are Player Avatars and Player-Themed Leaderboards. The NFLPA will also work on behalf of Play Impossible to identify select NFL players as brand ambassadors, adding a human element to help connect and create additional layers of competition with Play Impossible users.
- YEAR 2018
- WE DID Access to athletes, equity, investment
- FOUNDER(S)Brian Monnin, Gadi Amit
- CATEGORY Consumer Products